| Wednesday, November 04, 2009 |
| PRESS RELEASE - PRESS RELEASE - ENTERTAINMENT - |
| ABC.COM ADDS ABC SOCIAL: EPISODE COMMENTARY FEATURE |
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| ABC.COM ENHANCES FULL EPISODE PLAYER WITH NEW ABC SOCIAL: EPISODE COMMENTARY FEATURE |
Unique Feature Allows Online Viewers to Experience “Expert” Insights from Series Producers, Writers & Stars, as Well as Create Their Own Commentary Tracks to Share with Their Friends on Facebook®
Launches Saturday, Nov. 7, with the First Episode of “V”
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Dedicated to expanding its network and channel brands across multiple platforms and connecting viewers with their favorite shows anytime and anywhere, Disney/ABC Television Group will unveil ABC Social: Episode Commentary, a new feature of ABC.com’s Full Episode Player integrated with Facebook Connect, which allows online viewers to create their own commentary tracks to ABC episodes and share the experience with friends. The new Episode Commentary will be available beginning this Saturday, November 7, for the first episode of ABC’s new series “V,” and will feature expert commentary from “V” executive producers Scott Peters and Steve Pearlman. This new feature will roll out across other series on ABC.com over the coming weeks.
“ABC Social: Episode Commentary is great example of how we are continually pushing the envelope to create 'what's next' and use our digital platforms to further engage the core fans of our series,” said Alexis Rapo, vice president, Digital Media, ABC Entertainment. “Now online viewers at ABC.com can not only take part in a world class viewing experience, but also engage with ‘show experts’ and share their own viewer-created commentaries seamlessly within our player – the result is a rich, social experience that can only be found on our site.”
Expert commentary featured in the Full Episode Player will vary from episode to episode and may include insights from a series’ producers, writers and directors, stars of the series, production and costume designers, music supervisors and network executives, among others.
To create and share their own fan commentary tracks, participants can go to ABC.com and log on using their Facebook account. As they view an episode in Commentary Mode, they can simultaneously add their own comments and read expert commentary, as well as see comments from their Facebook friends. Actions taken on ABC.com will be shared in the viewer’s Facebook stream, alerting friends to view the episode online and add their own comments.
As the online home of the ABC Television Network, ABC.com is dedicated to providing users with innovative ways to experience their favorite shows. In addition to the Emmy & Webby Award-winning ABC Full Episode Player, the site also offers the viewers of ABC’s hit series everything from games, blogs, community forums, photos and downloadables to new ABC Music Lounge and the ABC Store which provides fans access to a wide variety of unique ABC-related merchandise. ABC.com is available anytime, anywhere on mobile devices at m.abc.com.
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| Disney/ABC Television Group Digital Media: |
| Karen Hobson (818) 569-7789, Karen.hobson@disney.com |
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