Friday, October 03, 2008
ABC Television Network
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DAYTIME RATINGS (WK OF 9/22)
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Fringe Ratings Report: ABC Daytime Programming
Week of September 22, 2008

ABC Delivers its Fourth Straight Victory as Daytime's No. 1 Network in Women 18-49, Topping CBS by 8% and NBC by 18%

"The View" and "General Hospital" Position as Daytime's Top 2 Programs in Women 18-34, with ABC Home to 3 of the Top 5 Overall

The Week's No. 1 Daytime Program, "The View" Hits a 7-Month High in Women 18-34

For the Fourth Week Running, "The View" and "General Hospital" Place Among Daytime's Top 5 Programs in Total Viewers, with Both Top 3 Players for the Second Straight Week in Women 18-34 and Women 18-49

In Women 18-49, ABC Owns 3 of Daytime's Top 5 Programs with "General Hospital," "The View" and "One Life to Live"

With its Streak as a Top 5 Player in Daytime Extending to 24 Weeks, "One Life to Live" Surpasses CBS' "As the World Turns" in the 2 O'clock Hour by 45% in Women 18-34 and by 12% in Women 18-49

In the 3 O'Clock Hour, "General Hospital" More Than Doubles CBS' "Guiding Light" in Women 18-34, With the Margin of Victory 66% in Women 18-49 and 31% in Total Viewers
ABC Daytime - Current Week

* For the fourth consecutive week, ABC ranked as Daytime's No. 1 network in Women 18-49 (1.3 rating/830,000), this week topping CBS by 8% (1.2 rating/769,000) and NBC by 18% (1.1 rating/750,000).

* ABC was home to Daytime's Top 2 programs in Women 18-34 with "The View" (343,000/1.0 rating) and "General Hospital" (342,000/1.0 rating).  "One Life to Live" (No. 5 - 267,000/0.8 rating) rounded out the Top 5, giving ABC 3 of the week's Top 5 programs in Daytime.

* The week's No. 1 program in Daytime, "The View" hit a 7-Month high in Women 18-34 (343,000 - - since week of 2/18/08).


* In Women 18-49, ABC owned 3 of Daytime's Top 5 programs with "General Hospital" (No. 2 - 947,000/1.4 rating), "The View" (No. 3T - 844,000/1.3 rating) and "One Life to Live" (No. 5 - 792,000/1.2 rating).

* For the fourth week running, "The View" (No. 3 - 3.86 million) and "General Hospital" (No. 5 - 2.78 million) placed among Daytime's Top 5 programs in Total Viewers.  In Key Women, both shows tied for No. 1 in Women 18-34 and ranked among the Top 3 in Women 18-49.

* Extending its streak as a Top 5 player in Daytime to 24 straight weeks, "One Life to Live" surpassed CBS' "As the World Turns" in the 2 o'clock hour by 45% in Women 18-34 (267,000 vs. 184,000) and by 12% in Women 18-49 (792,000 vs. 707,000).

* At 3 o'clock, "General Hospital" more than doubled CBS' "Guiding Light" in Women 18-34 (153%; 342,000 vs. 135,000), and towered over the time period competitor by 66% in Women 18-49 (947,000 vs. 569,000) and by 31% in Total Viewers (2.78 million vs. 2.13 million).

Following are the Daytime Lineup averages, plus Top 5 Programs Ranks - Week of September 22, 2008:

Daytime Rank:        Total Viewers                Women 18-49 (Rtg/000s)


                No. 1 CBS    3.55 million        No. 1 ABC    1.3/830,000


                No. 2 ABC    2.87 million        No. 2 CBS    1.2/769,000


                No. 3 NBC    2.57 million        No. 3 NBC    1.1/750,000




Top 5 Daytime Programs in Women 18-49 (rank based on rating):




Program                    Net                 Rtg/000s


The Young & the Restless   CBS              1.8/1.17 million


General Hospital           ABC              1.4/947,000


The View                   ABC              1.3/844,000


Bold and the Beautiful     CBS              1.3/836,000


One Life to Live           CBS              1.2/792,000

Source: NTI, Live + Same Day Current Week: 9/22-9/28/08.   All ranks are based on rating unless otherwise noted; program percent changes based on 000s.)
ABC Daytime Media Relations Contact:
Marianne Fleschman (818) 460-7277 marianne.fleschman@disney.com Catherine Lord (818) 460-6628 catherine.lord@disney.com