Thursday, September 25, 2008
ABC Television Network
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ABC DAYTIME RATINGS (WK OF 9/15)
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Fringe Ratings Report: ABC Daytime Programming
Week of September 15, 2008
ABC is Daytime's No. 1 Network in Women 18-49, Surpassing No. 2 CBS by 8% and No. 3 NBC by 22%

In Women 18-34, with All Programs Positioning Among the Top 3, ABC Dominates the Competition in Daytime by Double-Digit Percentages, Overshadowing NBC by 43% and CBS by 67%

For the Third Week Running, "The View" and "General Hospital" Place Among Daytime's Top 5 Most-Watched Programs in Total Viewers, With Both Shows Ranking Among the Top 3 in Women 18-34 and Women 18-49

All ABC Programs Rank Among Daytime's Top 3 in Women 18-34, With the Network Home to 3 of the Top 5 in Women 18-49

Extending its Streak as a Top 5 Player in Daytime to 23 Straight Weeks, "One Life to Live" Tops CBS' "As the World Turns" at 2 O'clock By a Hefty 85% in Women 18-34 and by 14% in Women 18-49

At 3 O'clock, "General Hospital" Nearly Triples CBS' "Guiding Light" In Women 18-34, and Towers Over the Time Period Competitor By 74% in Women 18-49 and by 44% in Total Viewers
ABC Daytime - Current Week

* ABC ranked as Daytime's No. 1 network in Women 18-49 (1.3 rating/868,000), surpassing CBS (1.2 rating/789,000) by 8% and NBC (1.1 rating/709,000) by 22%.

* Placing all programs among the Daytime's Top 3, ABC dominated the competition by double-digit percentages for the No. 1 position in Women 18-34 (1.0 rating/324,000), topping NBC by 43% (0.7 rating/246,000) and CBS by 67% (0.6 rating/209,000).

* For the third week running, "The View" (No. 3 - 3.71million) and "General Hospital" (No. 5 - 2.93 million) placed among the week's Top 5 most-watched programs in daytime in Total Viewers, with both Elite 3 players in target Women 18-34 and Women 18-49.

* In Women 18-34, all ABC programs positioned among Daytime's Top 3 programs, including the week's No. 1 with "General Hospital": "General Hospital" (No. 1T - 1.0 rating/353,000), "The View" (No. 3T - 0.9 rating/318,000), "One Life to Live" (No. 3T - 0.9 rating/318,000) and "All My Children" (No. 3T - 0.9 rating/306,000).


* In Women 18-49, ABC delivered 3 of the week's Top 5 programs in Daytime: "General Hospital" (No. 2 - 1.5 rating/998,000), "One Life to Live" (No. 3T - 1.3 rating/849,000) and "The View" (No. 3T - 1.3 rating/836,000).

* Extending its streak as a Top 5 player in Daytime to 23 straight weeks, "One Life to Live" surpassed CBS' "As the World Turns" in the 2 o'clock hour by 85% in Women 18-34 (318,000 vs. 172,000) and by 14% in Women 18-49 (849,000 vs. 747,000).

* At 3 o'clock, "General Hospital" nearly tripled the delivery of CBS' "Guiding Light" in Women 18-34 (182%; 353,000 vs. 125,000), and towered over the time period competitor by 74% in Women 18-49 (998,000 vs. 575,000) and by 44% in Total Viewers, or by almost 1 million (2.93 million vs. 2.03 million).

Following are the Daytime Lineup averages, plus Top 5 Programs Ranks - Week of September 15, 2008:


Daytime Rank:        Total Viewers                Women 18-49 (Rtg/000s)


                No. 1 CBS    3.35 million        No. 1 ABC    1.3/868,000


                No. 2 ABC    2.93 million        No. 2 CBS    1.2/789,000


                No. 3 NBC    2.32 million        No. 2 NBC    1.1/709,000




Top 5 Daytime Programs in Women 18-49 (rank based on rating):




Program                    Net                 Rtg/000s


The Young & the Restless   CBS              1.7/1.13 million


General Hospital           ABC              1.5/998,000


One Life to Live           CBS              1.3/849,000


The View                   ABC              1.3/836,000


Bold and the Beautiful     CBS              1.3/834,000



Source: NTI, Live + Same Day Current Week: 9/15-9/21/08.   All ranks are based on rating unless otherwise noted; program percent changes based on 000s.)
ABC Daytime Media Relations Contact:
Marianne Fleschman (818) 460-7277 marianne.fleschman@disney.com Catherine Lord (818) 460-6628 catherine.lord@disney.com