Friday, September 19, 2008
ABC Television Network
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RATINGS FOR ABC DAYTIME (WK OF 9/8)
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Fringe Ratings Report: ABC Daytime Programming
Week of September 8, 2008
ABC Stands as Daytime's No. 1 Network in Women 18-49, Surpassing No. 2 NBC by 8% and No. 3 CBS by 22%

With Guests John and Cindy McCain, Friday's "The View" Stands as the Show's Fourth-Most-Watched Telecast On Record in Total Viewers

Proving to be the Show to Watch This Election Year, This Week Ranks as "The View's" Most-Watched Week in More Than a Year and a Half in Total Viewers, and the 7th Best Week Ever in the Talker's 12 Seasons

For the Second Straight Week, "The View" and "General Hospital" Position Among Daytime's Top 5 Most-Watched Programs in Total Viewers, with Both Placing Among the Top 3 in Key Women 18-34 and Women 18-49

All ABC Programs Rank Among Daytime's Top 5 in Women 18-49 for the Second Week Running, with the Net Home to 2 of the Top 3 in Women 18-34

 "General Hospital" Enjoys its Most-Watched Week in 3 Months in Women 18-34, and in 5 Months in Women 18-49

This Week Qualifies as "One Life to Live's" Most-Watched Week in 7 Weeks in Total Viewers, in 8 Weeks in Women 18-34 and in 9 Weeks in Women 18-49

Ranking Among Daytime's Top 5 Programs for 22 Weeks Running, "One Life to Live" Tops CBS' "As the World Turns" at 2 O'clock by a Hefty 83% in Women 18-34 and by 43% in Women 18-49,

"General Hospital" Routs Time Period Competitor CBS' "Guiding Light" by 120% in Women 18-34, by 71% in Women 18-49 and by 29% in Total Viewers
ABC Daytime

* ABC stood as Daytime's No. 1 network in Women 18-49 (1.3 rating/878,000), surpassing NBC (1.2 rating/786,000) by 8% and CBS (1.1 rating/734,000) by 22%.

* With guests John and Cindy McCain, Friday's "The View" stood as the show's fourth-most-watched telecast on record in Total Viewers (4.62 million), delivering its largest audience in almost two years (since 1/15/07).
* Proving to be the show to watch this election year and driven by Friday's near-record delivery, this week stood as "The View's" most-watched week in more than one and a half years in Total Viewers (3.95 million - since week of 4/23/07).

* For the second straight week, "The View" (No. 3 - 3.95 million) and "General Hospital" (No. 5 - 2.94 million) were in the week's Top 5 most-watched programs in daytime in Total Viewers.  

* In Women 18-49, for the second consecutive week, ABC placed all programs in Daytime's Elite 5: "General Hospital" (No. 2 - 1.6 rating/1.03 million), "The View" (No. 3T - 1.3 rating/861,000), "One Life to Live" (No. 3T - 1.3 rating/858,000) and "All My Children" (No. 5T - 1.2 rating/766,000).

* In Women 18-34, ABC owned 2 of Daytime's Top 3: "General Hospital" (No. 2 - 1.1 rating/372,000), "The View" (No. 3T - 0.9 rating/307,000) and "One Life to Live" (No. 3T - 0.9 rating/304,000).

* This week stood as "One Life to Live's" most-watched week in Total Viewers in seven weeks (2.56 million - since week of 7/21/08), in Women 18-34 in eight weeks (304,000 - since week of 7/14/08) and in Women 18-49 in nine weeks (858,000 - since week of 7/7/08).

* "General Hospital" enjoyed its most-watched week in two months in Total Viewers (2.94 million - since week of 7/14/08), in nearly three months in Women 18-34 (372,000 - since week of 6/23/08), and in five months in Women 18-49 (1.03 million - since week of 4/21/08).

* A Top 5 player in Daytime for the 22nd straight week in target young women, "One Life to Live" towered over CBS' "As the World Turns" at 2 o'clock by 83% in Women 18-34 (304,000 vs. 166,000) and by 43% in Women 18-49 (858,000 vs. 598,000).

* At 3 o'clock, "General Hospital" delivered its largest victory over CBS' "Guiding Light" in recent months, routing it by an impressive 235% in Women 18-34 (372,000 vs. 111,000), 99% in Women 18-49 (1.03 million vs. 518,000) and 46% in Total Viewers (2.94 million vs. 2.02 million).

Following are the Daytime Lineup averages, plus Top 5 Programs Ranks - Week of September 8, 2008:

Daytime Rank:        Total Viewers                Women 18-49 (Rtg/000s)


                No. 1 CBS    3.42 million        No. 1 ABC    1.3/878,000


                No. 2 ABC    2.98 million        No. 2 NBC    1.2/786,000


                No. 3 NBC    2.61 million        No. 3 CBS    1.1/734,000




Top 5 Daytime Programs in Women 18-49 (rank based on rating):


Program                    Net                Rtg/000s


The Young & the Restless   CBS             1.8/1.21 million


General Hospital           ABC             1.6/1.03 million


The View                   ABC             1.3/861,000


One Life to Live           CBS             1.3/858,000


Bold and the Beautiful     CBS             1.2/788,000


Days of Our Lives          NBC             1.2/786,000


All My Children            ABC             1.2/766,000


Source: NTI, Live + Same Day (9/8-9/14/08 --  All ranks are based on rating unless otherwise noted; program percent changes based on 000s.)
ABC Daytime Media Relations Contact:
Marianne Fleschman (818) 460-7277 marianne.fleschman@disney.com Catherine Lord (818) 460-6628 catherine.lord@disney.com