Thursday, September 11, 2008
ABC Television Network
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ABC DAYTIME RATINGS
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Fringe Ratings Report: ABC Daytime Programming
Week of September 1, 2008
ABC Stands as Daytime's No. 1 Network in Women 18-49,
Overshadowing NBC and CBS by Double-Digit Percentages

For the Second Week Running, ABC Places All Programs Among Daytime's
Top 5 in Women 18-34, with All Qualifying This Week in Women 18-49

In its 12th Season Premiere, "The View" Improves Over Last Season's
Opener in Core Women 18-49, Qualifying as the Talker's
Second-Most-Watched Debut Since the 2000/01 Season

Tuesday's "The View" Opener, with Musical Guests NKOTB, Ranks as the Show's Highest-Rated of the Week in Women 18-49, Delivering the
Talker's Largest Audience in Six Weeks in the Target Demo

Boasting its Best Delivery in Six Weeks in Women 18-34, and in Five Weeks in Women 18-49, "The View" Ranks No. 2 and No. 3 for the Week, Respectively

In Total Viewers, "The View" and "General Hospital" Position
Among Daytime's Top 5 Most-Watched Programs

A Top 5 Player in Daytime for 21 Straight Weeks, "One Life to Live"
Towers Over CBS' "As the World Turns" at 2 O'clock by
a Sizeable 35% in Women 18-34 and 24% in Women 18-49

"General Hospital" Tops Time Period Competitor CBS' "Guiding Light" by 120% in Women 18-34, by 71% in Women 18-49 and by 29% in Total Viewers

ABC Daytime

* ABC stood as Daytime's No. 1 network in Women 18-49 (1.3 rating/830,000), overshadowing runners-up NBC (1.1 rating/761,000) and CBS (1.1 rating/722,000) by a sizeable 22%.

* The 12th season premiere of "The View" (Tuesday, 9/2/08) improved over last season's opener by 3% in Women 18-49 (931,000 vs. 901,000) and stood as the show's second-most-watched debut since the 2000/01 season.

* Tuesday's season premiere of "The View," with musical guests NKOTB, ranked as the show's highest-rated of the week in target Women 18-49 (1.4 rating/931,000), and the talker's most-watched episode in six weeks (since 7/22/08).


* Boasting its best delivery in six weeks in Women 18-34 (0.9 rating/306,000 - since week of 7/21/08), and in five weeks in Women 18-49 (1.2 rating/791,000 - since week of 7/28/08), "The View" ranked No. 2 and No. 3 for the week, respectively.

* In Women 18-34, for the second consecutive week every ABC program positioned among Daytime's Elite 5: "General Hospital" (No. 2T - 0.9 rating/308,000), "The View" (No. 2T - 0.9 rating/306,000), "One Life to Live" (No. 5T - 0.8 rating/262,000) and "All My Children" (No. 5T - 0.8 rating/260,000).

* In Women 18-49, ABC placed all programs among Daytime's Top 5: "General Hospital" (No. 2 - 1.4 rating/910,000), "One Life to Live" (No. 3T - 1.2 rating/817,000), "All My Children" (No. 3T - 1.2 rating/802,000) and "The View" (N0 3T - 1.2 rating/791,000).

* A Top 5 player in Daytime for the 21st straight week in key young women, "One Life to Live" surpassed CBS' "As the World Turns" at 2 o'clock by 35% in Women 18-34 (262,000 vs. 194,000) and by 24% in Women 18-49 (817,000 vs. 659,000).

* In Total Viewers, "The View" (3.4 million) and "General Hospital" (2.7 million) positioned among the week's Top 5 most-watched programs in daytime.  In Total Viewers, this week, featuring its 12th season opener, stood as "The View's" most-watched week in six weeks (since 7/21/08).

* At 3 o'clock, "General Hospital" surpassed CBS' "Guiding Light," by a solid 120% in Women 18-34 (308,000 vs. 140,000), by 71% in Women 18-49 (910,000 vs. 531,000) and by 29% in Total Viewers (2.67 million vs. 2.08 million).

Following are the Daytime Lineup averages, plus Top 5 Programs Ranks - Week of September 1, 2008:

Daytime Rank:        Total Viewers                Women 18-49 (Rtg/000s)


                No. 1 CBS    3.45 million        No. 1 ABC    1.3/830,000


                No. 2 ABC    2.77 million        No. 2 NBC    1.2/761,000


                No. 3 NBC    2.55 million        No. 2 CBS    1.1/722,000

Top 5 Daytime Programs in Women 18-49 (rank based on rating)

Program                    Net                 Rtg/000s


The Young & the Restless   CBS              1.7/1.15 million


General Hospital           ABC              1.4/910,000


One Life to Live           CBS              1.2/817,000


All My Children            ABC              1.2/802,000


The View                   ABC              1.2/791,000

Source: NTI, Live + Same Day (9/1-9/7/08 - -  All ranks are based on rating unless otherwise noted; program percent changes based on 000s.)
ABC Daytime Media Relations Contact:
Marianne Fleschman (818) 460-7277 marianne.fleschman@disney.com Catherine Lord (818) 460-6628 catherine.lord@disney.com