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| Thursday, August 14, 2008 |
| PRESS RELEASE - PRESS RELEASE - ENTERTAINMENT - |
| ABC DAYTIME RATINGS (WEEK OF 8/4) |
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Fringe Ratings Report: ABC Daytime Programming
Week of August 4, 2008
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ABC Captures its 13th Consecutive Win as Daytime's No. 1 Network in Women 18-49, Surpassing CBS by 9% and NBC by 20%
ABC is Daytime's No. 1 Network in Women 18-34, Marking the 6th Time in 8 Weeks the Network Takes Top Rank
For the 4th Time in 5 Weeks in Women 18-49 and the 3rd Time in 4 Weeks in Women 18-49, All ABC Program Register Top 5 Ranks, Marking the 17th Week Running the Net Places at Least 3 Among Daytime's Top 5
ABC's Streak Placing 3 Programs Among Daytime's Elite 5 Stands at 17 Consecutive Weeks in Key Women 18-49 and Women 18-34 Targets
A Top 5 Player in Daytime for 17 Straight Weeks, "One Life to Live" Extends its Lead Over CBS' "As the World Turns" at 2 O'clock, Topping the Competitor by a Solid 56% in Women 18-34 and by 24% in Women 18-49
"General Hospital" Towers Over Time Period Competitor CBS' "Guiding Light" by 61% in Women 18-34, by 36% in Women 18-49 and by 17% in Total Viewers |
ABC Daytime
* ABC captured its 13th consecutive win as Daytime's No. 1 network in Women 18-49 (1.2 rating/772,000), surpassing CBS by 9% (1.1 rating/738,000) and NBC by 20% (1.0 rating/658,000).
* ABC ranked as Daytime's No. 1 network in Women 18-34 (0.8 rating/253,000), marking the 6th time in 8 weeks the Network scored the week's Top position.
* In Women 18-34, ABC ranked all programs among Daytime's Top 5 for the 18th week in a row, marking the 3rd time in 4 weeks all shows were Top 5 players: "The View" (No. 2T, 0.8 rating/269,000)*, "One life to Live" (No. 2T, 0.8 rating/254,000), "All My Children" (No. 4T, 0.7 rating/248,000) and "General Hospital" (No. 4T, 0.7 rating/241,000).
* In Women 18-49, for the 4th time in 5 weeks, all ABC shows positioned among Daytime's Top 5, representing the 18th week running the net has ranked at least 3 shows among the Elite 5: "General Hospital" (No. 2T, 1.2 rating/804,000), "One Life to Live" (No. 2T, 1.2 rating/790,000), "All My Children" (No. 4T - 1.1 rating/751,000) and "The View" (No. 4T, 1.1 rating/744,000)*.
* A Top 5 player in Daytime for the 17th straight week in key young women, "One Life to Live" overshadowed CBS' "As the World Turns" at 2 o'clock by 56% in Women 18-34 (254,000 vs. 163,000) and by 24% in Women 18-49 (790,000 vs. 638,000).
* At 3 o'clock, "General Hospital" surpassed CBS' "Guiding Light" by a solid 61% in Women 18-34 (241,000 vs. 150,000), by 36% in Women 18-49 (804,000 vs. 590,000) and by 17% in Total Viewers (2.67 million vs. 2.30 million).
Following are the Daytime Lineup averages, plus Top 5 Programs Ranks - Week of August 4, 2008:
Daytime Rank: Total Viewers Women 18-49 (Rtg/000s)
No. 1 CBS 3.62 million No. 1 ABC 1.2/772,000
No. 2 ABC 2.66 million No. 2 CBS 1.1/738,000
No. 3 NBC 2.48 million No. 3 NBC 1.0/658,000
Top 5 Daytime Programs in Women 18-49 (rank based on rating)
Program Net Rtg/000s
The Young & the Restless CBS 1.6/1.07 million
General Hospital ABC 1.2/804,000
One Life to Live ABC 1.2/790,000
All My Children ABC 1.1/751,000
The View ABC 1.1/744,000
Bold and the Beautiful CBS 1.1/736,000
Source: NTI, Live + Same Day (Current Week: 8/4-8/10/08. Note, "The View" was in repeats all week. All ranks are based on rating unless otherwise noted; program percent changes based on 000s.) |
| ABC Daytime Media Relations Contact: |
| Marianne Fleschman (818) 460-7277 marianne.fleschman@disney.com
Catherine Lord (818) 460-6628 catherine.lord@disney.com |
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