Thursday, August 14, 2008
ABC Television Network
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ABC DAYTIME RATINGS (WEEK OF 8/4)
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Fringe Ratings Report: ABC Daytime Programming
Week of August 4, 2008
ABC Captures its 13th Consecutive Win as Daytime's No. 1 Network in Women 18-49, Surpassing CBS by 9% and NBC by 20%

ABC is Daytime's No. 1 Network in Women 18-34, Marking the 6th Time in 8 Weeks the Network Takes Top Rank

For the 4th Time in 5 Weeks in Women 18-49 and the 3rd Time in 4 Weeks in Women 18-49, All ABC Program Register Top 5 Ranks, Marking the 17th Week Running the Net Places at Least 3 Among Daytime's Top 5

ABC's Streak Placing 3 Programs Among Daytime's Elite 5 Stands at 17 Consecutive Weeks in Key Women 18-49 and Women 18-34 Targets

A Top 5 Player in Daytime for 17 Straight Weeks, "One Life to Live" Extends its Lead Over CBS' "As the World Turns" at 2 O'clock, Topping the Competitor by a Solid 56% in Women 18-34 and by 24% in Women 18-49

"General Hospital" Towers Over Time Period Competitor CBS' "Guiding Light" by 61% in Women 18-34, by 36% in Women 18-49 and by 17% in Total Viewers
ABC Daytime

* ABC captured its 13th consecutive win as Daytime's No. 1 network in Women 18-49 (1.2 rating/772,000), surpassing CBS by 9% (1.1 rating/738,000) and NBC by 20% (1.0 rating/658,000).

* ABC ranked as Daytime's No. 1 network in Women 18-34 (0.8 rating/253,000), marking the 6th time in 8 weeks the Network scored the week's Top position.

* In Women 18-34, ABC ranked all programs among Daytime's Top 5 for the 18th week in a row, marking the 3rd time in 4 weeks all shows were Top 5 players: "The View" (No. 2T, 0.8 rating/269,000)*, "One life to Live" (No. 2T, 0.8 rating/254,000), "All My Children" (No. 4T, 0.7 rating/248,000) and "General Hospital"  (No. 4T, 0.7 rating/241,000).

* In Women 18-49, for the 4th time in 5 weeks, all ABC shows positioned among Daytime's Top 5, representing the 18th week running the net has ranked at least 3 shows among the Elite 5: "General Hospital" (No. 2T, 1.2 rating/804,000), "One Life to Live" (No. 2T, 1.2 rating/790,000), "All My Children" (No. 4T - 1.1 rating/751,000) and "The View" (No. 4T, 1.1 rating/744,000)*.

* A Top 5 player in Daytime for the 17th straight week in key young women, "One Life to Live" overshadowed CBS' "As the World Turns" at 2 o'clock by 56% in Women 18-34 (254,000 vs. 163,000) and by 24% in Women 18-49 (790,000 vs. 638,000).

* At 3 o'clock, "General Hospital" surpassed CBS' "Guiding Light" by a solid 61% in Women 18-34 (241,000 vs. 150,000), by 36% in Women 18-49 (804,000 vs. 590,000) and by 17% in Total Viewers (2.67 million vs. 2.30 million).


Following are the Daytime Lineup averages, plus Top 5 Programs Ranks - Week of August 4, 2008:
Daytime Rank:        Total Viewers                Women 18-49 (Rtg/000s)


                No. 1 CBS    3.62 million        No. 1 ABC    1.2/772,000


                No. 2 ABC    2.66 million        No. 2 CBS    1.1/738,000


                No. 3 NBC    2.48 million        No. 3 NBC    1.0/658,000

Top 5 Daytime Programs in Women 18-49 (rank based on rating) 




Program                    Net                 Rtg/000s


The Young & the Restless   CBS              1.6/1.07 million


General Hospital           ABC              1.2/804,000


One Life to Live           ABC              1.2/790,000


All My Children            ABC              1.1/751,000


The View                   ABC              1.1/744,000


Bold and the Beautiful     CBS              1.1/736,000


Source: NTI, Live + Same Day (Current Week: 8/4-8/10/08. Note, "The View" was in repeats all week.   All ranks are based on rating unless otherwise noted; program percent changes based on 000s.)
ABC Daytime Media Relations Contact:
Marianne Fleschman (818) 460-7277 marianne.fleschman@disney.com Catherine Lord (818) 460-6628 catherine.lord@disney.com