Thursday, August 07, 2008
ABC Television Network
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ABC DAYTIME RATINGS FOR WEEK OF 7/28
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Fringe Ratings Report: ABC Daytime Programming
Week of July 28, 2008
ABC is Daytime's No. 1 Network for the
Twelfth Straight Week in Women 18-49

ABC's Streak of Placing 3 Programs Among Daytime's Elite 5 Stands at
17 Consecutive Weeks in Key Women 18-49 and Women 18-34 Targets

A Top 5 Player in Daytime for 16 Straight Weeks, "One Life to Live" Tops CBS'
"As the World Turns" at 2 O'clock by 39% in Women 18-34 and 13% in Women 18-49

Daytime's No. 2 Show in Key Women, "General Hospital" Bests
Time Period Competitor CBS' "Guiding Light" by 71% in Women 18-34,
by 36% in Women 18-49 and by 16% in Total Viewers

ABC Daytime

* ABC extended its streak as Daytime's No. 1 network in key Women 18-49 to 12 straight weeks (1.2 rating/761,000 - tied on rating).

* In Women 18-34, ABC was home to 3 of Daytime's Top 5 programs for the 17th week in a row: "The View" (No. 2T, 0.8 rating/270,000), "General Hospital" (No. 2T, 0.8 rating/266,000) and "One life to Live" (No. 5T, 0.7 rating/247,000).

* In Women 18-49, for the 17th week running the net has ranked at least 3 shows among the upper echelon: "General Hospital" (No. 2T, 1.2 rating/823,000), "The View" (No. 2T, 1.2 rating/808,000) and "One Life to Live" (No. 4T - 1.1 rating/729,000).

* Ranking among Daytime's Top 5 programs for the 16th straight week in target young women, "One Life to Live" topped CBS' "As the World Turns" (2:00 - 3:00 p.m.) head to head by 39% in Women 18-34 (247,000 vs. 178,000) and by 13% in Women 18-49 (729,000 vs. 643,000).

* "General Hospital" surpassed CBS' "Guiding Light" at 3 o'clock by a solid 71% in Women 18-34 (266,000 vs. 156,000), by 36% in Women 18-49 (823,000 vs. 607,000) and by 16% in Total Viewers (2.63 million vs. 2.27 million).


Following are the Daytime Lineup averages, plus Top 5 Programs Ranks - Week of July 28, 2008:
Daytime Rank:        Total Viewers                Women 18-49 (Rtg/000s)


                No. 1 CBS    3.66 million        No. 1 CBS    1.2/774,000


                No. 2 ABC    2.72 million        No. 1 ABC    1.2/761,000


                No. 3 NBC    2.55 million        No. 3 NBC    1.1/721,000

Top 5 Daytime Programs in Women 18-49 (rank based on rating) 




Program                    Net                 Rtg/000s


The Young & the Restless   CBS              1.8/1.20 million


General Hospital           ABC              1.2/823,000


The View                   ABC              1.2/808,000


The Bold and the Beautiful CBS              1.1/751,000


One Life to Live           ABC              1.1/729,000


Days of Our Lives          NBC              1.1/721,000


Source: NTI, Live + Same Day (Current Week: 7/28-8/3/08. All ranks are based on rating unless otherwise noted All percent changes based on 000s.)
ABC Media Relations Contact:
Marianne Fleschman (818) 460-7277 marianne.fleschman@disney.com Catherine Lord (818) 460-6628 catherine.lord@disney.com