Joe Ruffolo is the Senior Vice President for ABC News Digital, overseeing the full spectrum of ABC News’ digital portfolio -- ABCNews.com, ABC News Digital Video, Mobile, on-air show pages and emerging platforms.
Since joining ABC News, Ruffolo has spearheaded the launch of several new products across Digital, including mobile and tablet apps, VOD, original digital video, live coverage of the 2012 Presidential election (which resulted in 10 million video streams) and ABC News’ launch on Apple TV in 2014. Additionally, he played an integral role in the development of the Yahoo-ABC News Network in 2011, which continues to lead the way as the #1 source of news and information online, reaching over 80 million unique users a month.
Prior to joining ABC News in April 2011, Ruffolo served as Vice President of AOL.com and Head of Current programming in New York, overseeing the operations of the home page and leading all daily video series. Earlier he served as Vice President of International Business Development, working on content, distribution and strategic deals to help establish nearly 30 AOL-branded portals around the world. He later moved into the Business Operations team, working on large strategic initiatives and managing global operations and planning.
In 2005 Ruffolo worked at MTV Networks in New York as Senior Director of Strategy and Business Development for the Kids and Family Group (Nickelodeon). In that role, he led the negotiations and planning for paid and ad-supported video download and licensing deals for Nickelodeon and MTV Networks, and focused on strategy and business development for Nickelodeon’s television, digital, consumer products, magazines and attractions (theme parks, hotels, live shows).
Ruffolo started at AOL in Dulles, VA in 2000 as Manager of International Business Affairs and Development, working on the creation of joint ventures for AOL in Japan, Australia, Latin America, Europe and Canada. He later became Director of Corporate Strategy, leading several early broadband content relationships and working on the business plans and execution of several multimedia programming, communication and commerce initiatives.
He started his career at CNN in Atlanta, where he worked in Strategic Planning, developing new network concepts and programming, and later in CNN Interactive, doing business development and leading the planning and launches of several of CNN’s local language sites.
Ruffolo received his Bachelor’s degree from Brown University and a MBA from Emory University.
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